Images are really very important to sites. They increase the value of the look, break up the text, and also help communicate a message. When considering Search engine optimizing, the code used in order to add an image delivers you with one additional optimization ability. It’s termed the ALT tag or alternative text, and once utilized properly can give your website an edge.
What is an ALT Tag?
We asked SEO Firm Keep SEO Simple, who provide SEO services in Glasgow what ALT tags are: “An ALT Tag is a text alternative of the image, which enables those who use screen readers and Google bots to find out what an image is. Search engine bots can’t read the text in images. To find out exactly what an image is about, it depends on ALT tags, the picture file label, and text around the picture.” The ALT tag is definitely an attribute that permits you to add more detailed text that will be indexed by engines like Google. Actually, if you don’t use ALT tags and don’t disallow pictures in your robots.txt, do a lookup for your Link at Google Images and then determine which usually words Google associates with your current images. Nearly all website design software program lets you add an ALT tag, otherwise, you are able to place it directly into the HTML. Below is an example of Html code using the image and ALT tag.
The objective of ALT Tags
The objective of the ALT tag is always to summarize the image. The alternative text seems when the image is actually loading if a person disables images in the web browser or mobile device, or they choose screen readers and text web browsers. In such cases, the ALT tag, or picture description, seems instead of the image or be read by a screen reader. Internet Explorer web browsers can even see the ALT tag whenever run a cursor on the image, provided the title tag is not also used.
Significance of ALT Tags
When considering Search engine optimization, the significance of the ALT tag lies in its power to help improve your web page ranking and if you decide to have images indexed, improve your visibility through image search. I personally don’t suggest allowing your images into the index; however, many Internet marketers favor this. In those instances, let’s say you sell blue widgets on your site, but don’t use the ALT tag. Search engine spiders won’t understand what your image is about and also your images won’t appear in image searches.
HQSEO, an seo company in Wales says they highly recommend using ALT Tags: “It’s something you just cannot miss, you are given an opportunity to optimize your website further and this is something you must take advantage of.”
Optimizing ALT Tags
Try to be simple, clear, and contextual when you use these tags. You need to describe a specific image in a couple of words, but with keywords that can help rank. Look into the top ten sites in Google for your keywords your webpage focuses on and see how they’re using ALT tags. Never keyword stuff (spam) the ALT tags not even if your rivals are! This may hurt, not help, your website. You should also use appropriate words, but change it up, don’t use the exact same phrase every time.