It’s not fair. You want to get your piece of the e-commerce pie, but you don’t have the money to spend on advertisements like all those big sites like Google, Yahoo, and Facebook. Do you have to be rich to get rich? Well, although you may have to spend a small outlay to get started on the Net with a domain name and Web hosting, you don’t need a multi-million dollar advertising budget to generate interest in your site. Here are a few ways you can get people to your site without spending a dime.
One of the most effective ways of generating free traffic for your site is to register your site with the major search engines and Web directories like Google, Yahoo, Bing, and Lycos. Registration is free and ensures that your site is available to people who search for information related to your site’s content. A search engine is most people’s first stop when shopping or looking for information online, and you want to be sure that your site has a chance of coming up when they do a search.
Another way to generate free traffic, which is related to registering with search engines, is to produce the content on your pages in a way that encourages the search engines to rank your site higher in the search results. This practice is called Search Engine Optimization (SEO), and practically all successful sites engage in SEO in some fashion. Usually, this involves making sure certain popular keywords related to your page’s topic appear throughout your content so that the search engine associates your site with those terms. Although SEO can get fairly complicated, and the search engines have gotten quite sophisticated in detecting cheaters who try to engage in SEO practices without putting real content on their pages, this form of traffic-generating technique can be very effective if done right.
The most effective way to bring lots of traffic to your site is to give something away that a lot of people want. Some sites do it with high-quality content like a news site or a blog. Others provide a free service like letting people upload and download videos like Vimeo or providing a social network. Still, other sites give away free software that people want to like a Web browser, game or even a whole free operating system. People love getting things for free, so if you give away something that is popular, you will have volumes of free traffic that can really boost your ad revenue.
Finally, it just comes down to letting as many people know about your site as possible. Talk it up wherever you go. Tell your friends and family to their friends and families. Go to seminars, conferences, and expos and promote your site. List it on your profile at any Web sites that you are a member of. If you get in the mindset that you have to be your own salesperson, you will get free traffic to your site in no time.