How many times has someone told you that you have to have an online presence for your business? Well, it is true, but it should be a site that has been optimised by an expert, like this freelance search services company.
Whatever kind of business you are in, a website will act as your sales person. Whether somebody is looking to buy a pizza, a house or a Learjet, they will search the Internet first for information.
But what do most people do next? They get a website created by the nearest teenager, and then settle down and expect thousands of people to visit it. However, you’re too clever to do that, you read the second line of this article and saw you needed it SEO optimised didn’t you? You might not know what it means, but it sounds good. And if it is done by a search engine optimisation expert you will get thousands of people visiting your site, and if your product is good enough it will sell.
But what is search engine optimisation, SEO. Well it is an Internet marketing technique which is very important in getting your website to the top of search engines. Therefore, if you own a pizza restaurant in Manchester, and somebody puts in a search on the Internet for pizza restaurants in Manchester, if your site has been optimised properly it should be the first one on the list, and you have probably got yourself another customer.
Now for the technical part, and it is helpful that you do have an understanding of what is going on. Search engines such as giants Google and Bing use algorithms to check out websites, and they do this in one of either two ways. They will either check it out when it has been submitted directly to them, or find it from another site that is linked to yours. If your SEO expert has done their job correctly they will probably use both ways. It is up to your chosen SEO company to show these search engines the way, and increase the amount of visitors to your site. Now are you beginning to see how important it is for your site to be optimised?
After an initial, but usually free, SEO consultation, the SEO guys will start work on your website. They will either suggest new content, or optimise the current content, create keywords (these are the words that most people use to search for your type of business) create meta tags and heading tags, and all sorts of wonderful things that the search engines want to see. They will also start marketing your website.
They will develop strategies so that search engines keep being reminded that you exist, by using such things as RSS feeds, syndicating articles and press releases, making blog comments, etc. They will employ somebody to write the articles and press releases who understands SEO. All these tactics mean that there are links all over the Internet pointing back to your site, which improves your ranking in the popular search engines.
As more and more people rely on the Internet for finding the services they want, you must increase your visibility in the search engines. If you do not get your site optimised you are going to lose business, or even lose your business.